The design agency Fabrique from Rotterdam provided form and content for the campaign, supporting DDW’s theme for 2015 (‘What if…’). Internet agency Freshheads from Tilburg took on the building of the new website, officially online this week.
To better guide the public through DDW’s extensive nine-day programme, a theme-based categorization and functionalities that meet contemporary internet demands were opted for in the development of the new website. An improved search feature within the programme, design routes and a clearly presented block design optimise user-friendliness.
Wout Withagen, Freshheads managing director: ‘DDW is a strong brand with international ambition. Based on the campaign and identity created by Fabrique, we have built a website that truly visualises the character of the event: creative, interactive and full of experience.’
Complete programme online
For nine whole days DDW presents processes, experiments and ideas, answers and solutions by 2500 designers at almost 100 locations. The complete programme for the fourteenth edition is online from this week. For more information and tickets www.ddw.nl.