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(Archive) MINI Vision Urbanaut

This project was part of DDW 2021
MINI Vision URBANAUT

With the MINI Vision Urbanaut, MINI presents an entirely new approach to mobility and an innovative vision on the use of space. MINI mainly sees the future as a provider of unforgettable moments. The MINI Vision Urbanaut is focused on multipurpose usage and has a strong focus on sustainability.

MINI Vision Urbanaut

With the MINI Vision Urbanaut, MINI presents an entirely new approach to mobility and an innovative vision on the use of space. Inspired by the question ‘What do I want to experience with my car?’ they offer the conceptual platform for the MINI Vision Urbanaut – whether you're on the road or not. Specifically, this is defined by the MINI moments Chill, Wanderlust and Vibe. The exterior and interior of the car change to match the MINI moment. Smell, sound and Ambient Light enhance the mood of various moments. The MINI Vision Urbanaut is focused not just on multipurpose usage, but on sustainability as well. You will see and experience this right away. The starting point of the concept was Clever Use of Space – which MINI is known for. The car offers maximum space with minimum dimensions. Although the MINI Vision Urbanaut is just 4,46 metres long, the height makes the interior very versatile with ample freedom of movement. The electric drive enables locally emission-free mobility. The interior of the MINI Vision Urbanaut consists of a large percentage of recycled materials and the used materials are almost fully renewable and recyclable.