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FASHION, WEARABLES AND TEXTILE INNOVATION

(Archive) New Blue

A new circular jeans material

This project was part of DDW 2021
New Blue Indigo — © 3D: Misha Gurovich, model: Chantelle Gallow

The New Blue project stems from a desire to rethink the notion of recycled materials and create a truly circular product lifecycle.

New Blue

New Blue is a new way of manufacturing jeans. With finding novel pathways in circular economy, aesthetics and production processes, New Blue explores this with the case of discarded jeans. The aim of this project is to demonstrate that worn-out jeans can become part of new and continuous material flows, re-transforming into jeans again with the technology of forming recycled textile fleeces and digitally aided industrial embroidery to create recycled fashion items in circular material cycles.

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New Blue Logwood — © 3D: Misha Gurovich, model: Thomas Durrant

New Blue Craft: Pink Black and Vintage — © 3D: Misha Gurovich, model: Tim van der Loo

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FASHION, WEARABLES AND TEXTILE INNOVATION

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FASHION, WEARABLES AND TEXTILE INNOVATION