SENSEO®: Icon of Dutch innovation
In the mid-1990s, as coffee consumption declined, Dutch coffee company Douwe Egberts set out to reinvent the everyday coffee experience. Its R&D team collaborated closely with Dutch industrial design agencies, with WAACS designing the original Senseo appliance and coffee pad. Together with Dutch domestic appliance company Philips, Douwe Egberts transformed this innovation into a new coffee system. Launched in 2001, Senseo became an instant success. Its enduring appeal demonstrates the added value of Dutch industrial design: combining user insight, technology, aesthetics and commercial thinking to turn an everyday product into a global market success, one that continues 25 years later
