HENDI is one of Europe’s leading suppliers to the professional hospitality industry. Designer Robert Bronwasser developed the ‘Tools for Chefs’ design strategy, bringing brand, design and functionality together. In addition to designing dozens of new products, he also contributed to renewing the visual identity, packaging and photography. This created a recognizable and consistent brand experience that sets HENDI apart in a competitive market. The collaboration resulted in a stronger market position, revenue growth and increased brand recognition. This case demonstrates that design goes beyond product development: close strategic collaboration between designer and industry drives renewal, strengthens identity and innovation, and creates added value for both the brand and the end user.
ID Hub - TASTY TOOLS FOR CHEFS
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This project is part of
Design meets Industry
→
Design meets Industry
Entrance fee
DDW ticket requiredLocation
Strijp-S
B4
Klokgebouw
Klokgebouw 50
5617 AB
Accessibility
Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available
Opening hours
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For HENDI, Robert Bronwasser developed the ‘Tools for Chefs’ design strategy. He designed dozens of products and helped renew the identity, packaging and photography. The result: a stronger, more recognizable brand, market position and brand value.
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By
HENDI x Robert BronwasserHosted by
DDW x Designlink Industrial Design HUBsmile@robertbronwasser.com
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