BLOODY BEAUTIFUL

BLOODY BEAUTIFUL is a movement to normalize conversations about menstruation and menopause through art and design, reaching over half a million people in its mission since 2023.
Strijp-S
This project is part of
Red Box
B7
Area 51
Ketelhuisplein 18
5617AE

Entrance fee

Free access

By

affect lab

Hosted by

Katja Lucas, Wisse Trooster en Alieke Geerts
press@affectlab.org
0642308910⁩
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Opening hours

11:00
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18:00
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18:00
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11:00
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18:00
Dogs Allowed Dogs are allowed
Free Wifi Free wifi available
Toilets Toilets available
Wheelchair Friendly Partially wheelchair accessible
Wheelchair Friendly Toilet Wheelchair friendly toilet available

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Reimagine women's health through art, design and storytelling

BLOODY BEAUTIFUL is a movement to normalize conversations about menstruation and menopause through art and design, reaching over half a million people in its mission since 2023. We’re here to bust stereotypes and taboos about bodies while sparking new, inclusive narratives in a gender forward way. BLOODY BEAUTIFUL has invited more than 116 different artists, designers and technologists from around the globe to contribute their voices to the mission. Everyone’s welcome🩸

Photography by Anisa Xhomaqi
Bloody Beautiful Playbook 2025 edition
Bloody Beautiful Playbook 2025 edition
Photography by Anisa Xhomaqi
Photography by Anisa Xhomaqi

Hosted by affect lab

affect lab is an award winning creative studio and research practice. In collaboration with an international artistic network, we use immersive storytelling, design research and experimental field work to inspire a more inclusive future.

Colofon

General Director
Dr. Natalie Dixon
Creative Director
Klasien van de Zandschulp
Design Researcher
Emma Lambaa-Bonde
Graphic Design
Pedro Lobo
Production
Maria Hadjicosti

Partners

Sponsored by BLOODY BEAUTIFUL