Co/Lab Hungry For Change

Eat It! The Future is Fast Food!

Today we are not serving burgers or fries, but a menu for the future: Gratification, Gain and Go-easy.

These three forces shape our food choices every day — from a quick snack to the weekly groceries. Fun, sociability, convenience and a fair price often decide what we eat. Fast-food chains have mastered this recipe, while healthy and sustainable food is often overlooked. But what if we applied the same powers to something better? When healthy and sustainable choices
also deliver Gratification, Go-easy and Gain, they can truly compete with fast food. Imagine cravings, good value and ease leading you naturally to food that tastes good, supports the planet and suits your wallet.

Step into our fast-food chain of tomorrow and discover how design can turn temptation into a force for good.

About Ink Social Design

Ink Social Design helps organisations address complex social challenges. They combine design and behavioural science to create new ideas and translate them into solutions that truly work. Ink often focuses on themes where policy and practice do not meet, such as debt, healthcare, food and
sustainability. Together with stakeholders, they develop pilots and interventions that lead to tangible results. Not another report that ends up in a drawer, but concrete steps that organisations can build on right away. Ink has previously worked with the City of Amsterdam, UMC Utrecht, Lidl, ABN AMRO
and the ministries of Education, Culture and Science (OCW) and Health, Welfare and Sport (VWS).

About Barbara Vos

Barbara Vos is the creative lead of the Embassy of Food, now Co/Lab Hungry for Change. She connects design, policy and practice to develop new perspectives on our food system. During the transition of the World Design Embassy program, she initiated the collaboration with Ink Social Design, bringing behavioral design and smart interventions into the approach. Together they add actionable perspectives to the coalition and translate systemic challenges into concrete opportunities for change.

In addition, Vos works as a strategist, advisor and change agent on complex issues without ready-made answers. With her journalistic and design-research approach she helps set direction, bring together different perspectives and make issues understandable and workable. In this way she provides actionable perspectives and ensures that change truly gets into motion.