Designing Interaction with Physical AI

Exploring new relationships between humans and intelligent products

Generative AI is rapidly evolving, from passive tools and digital assistants into autonomous products and intelligent systems capable of acting in the physical world. But what happens when AI designs, makes, and moves around us? Will the way we interact with everyday products transform?
Strijp T+R
Digital Future
Service & Innovative Design
Group exhibition
Intelligence
A12
Innovation Powerhouse
Zwaanstraat 31a
5651CA

Entrance fee

Free access

Hosted by

Accenture Industrial Design
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Opening hours

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Tactile
Tactile
Toilets Toilets available
Wheelchair Friendly Fully wheelchair accessible
Wheelchair Friendly Toilet Wheelchair friendly toilet available

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AI in the physical world

Across industries, AI is already reshaping physical environments, from homes to factories. As we design for a world increasingly shaped by automation and digital control, there’s a growing need to keep humans at the center. Because humans, at their core, are about interaction: with each other, with tools, with spaces, and with technology.

This exhibition explores how we might design more intuitive, supportive, and meaningful forms of interaction with physical AI, interactions that are felt, not just seen. Will the way we interact with everyday products transform when they begin to perceive, learn, and respond? And crucially, where does that leave us as humans?

The kitchen as design context

We investigate this through one of the most human spaces of all: the kitchen. A place of connection, experimentation, comfort, and care, where the senses guide us and the tools we use shape not just what we cook, but how we feel.

Can AI support us here, without taking over? Can technology learn to adapt to our pace, our rhythm, our preferences?

Join us at Dutch Design Week to experience how interaction with AI might look, sound, and feel beyond the screen.

Visit our exhibition and explore tomorrow, through the lens of today.

Hosted by Accenture Industrial Design

Designing physical products for the digital age We celebrate the fusion of the digital and physical, recognising that both dimensions play pivotal roles in crafting exceptional products for the modern era. Touch, feel, and sensory engagement breathe life into innovation. Tactile experiences empower us to refine aesthetics, assess functionality, and foster collaboration, bridging the gap between design vision and user experience throughout a variety of wide variety of industries.