What to expect?
We kick off with a talk show focusing on successful collaborations between designers and businesses. Both start-ups and established companies will share concrete experiences, insights, and lessons learned. Designers and entrepreneurs will discuss how design contributes to entrepreneurship, growth, and profitability.
The first guests are:
- Jos Oberdorf (npk design): the impact of design on the success of their clients.
- Reinder Bakker & Hester van Dijk (Pretty Plastic): how design research into circular plastic grew into a successful start-up.
- Alain Dujardin (Greenberry): how digital and social design come together in inclusive and purpose-driven entrepreneurship.
- André van Ommeren (RVO): services for SMEs and links with sustainable economic development.
- Martijn Paulen (Dutch Design Foundation): the impact of visibility on the international stage of Dutch Design Week.
The program will be moderated by designer Tiara Spalburg.
After the talk show, join the Mission Days networking lunch, where more than 400 designers, researchers, entrepreneurs, and policymakers will connect.