How Design Works | Talkshow

A programme showcasing how the power of design accelerates innovation and helps organisations move forward

A program that demonstrates how the power of design accelerates innovation and helps organizations move forward. This first edition takes place during Mission Day: Digital Futures, at Dutch Design Week 2025.
Strijp-S
Equal Society
Systemic
B
Natlab
Kastanjelaan 500
5616 LZ

Entrance fee

Hosted by

DDF, Min. van Economische Zaken en Klimaat en RVO
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Opening hours

10:00
-
12:30
Tactile
Tactile
Free Wifi Free wifi available
Toilets Toilets available
Wheelchair Friendly Fully wheelchair accessible
Wheelchair Friendly Toilet Wheelchair friendly toilet available

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What to expect?

We kick off with a talk show focusing on successful collaborations between designers and businesses. Both start-ups and established companies will share concrete experiences, insights, and lessons learned. Designers and entrepreneurs will discuss how design contributes to entrepreneurship, growth, and profitability.

The first guests are:

- Jos Oberdorf (npk design): the impact of design on the success of their clients.
- Reinder Bakker & Hester van Dijk (Pretty Plastic): how design research into circular plastic grew into a successful start-up.
- Alain Dujardin (Greenberry): how digital and social design come together in inclusive and purpose-driven entrepreneurship.
- André van Ommeren (RVO): services for SMEs and links with sustainable economic development.
- Martijn Paulen (Dutch Design Foundation): the impact of visibility on the international stage of Dutch Design Week.

The program will be moderated by designer Tiara Spalburg.

After the talk show, join the Mission Days networking lunch, where more than 400 designers, researchers, entrepreneurs, and policymakers will connect.

Hosted by DDF, Min. van Economische Zaken en Klimaat en RVO

DDF Coalitions is a new step in DDF’s mission to harness design for societal transitions. By combining methodology and network, we accelerate innovation and build sustainable, impactful collaborations. This is the network where changemakers meet – and shape the future together.