HYDRO [R100] TALK

October 19, 10:30FROM SCRAP TO DESIGN ICONHow five internationally renowned designers turned Eindhoven's waste into tomorrow's design language

In this talk, Hydro [R100] designers Sabine and Stefan, Erika Ahlqvist from Hydro and moderator Gertrude van den Brink will discuss how it was to turn waste into tomorrow's design language and how they were able to express their design philosophies with recycled aluminium.
Center
Thriving Planet
Service & Innovative Design
Sustainability
E14
Kazerne – Home of Design
Paradijslaan 8
5611 KN

Hosted by

Hydro
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10:30
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11:15
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A showcase of hyper-local production

The Hydro [R100] project started with the harvesting of post-consumer aluminium from decommissioned greenhouses and light poles in the Eindhoven area. Turning locally sourced aluminium scrap into design objects showcases urban mining in practice, and the exhibition features new works from designers Sabine Marcelis, Keiji Takeuchi, Cecilie Manz, Daniel Rybakken and Stefan Diez. Each design object is brought to life within a self-imposed limit of a 100-km production radius in the Benelux region.

By making products entirely from post-consumer aluminium, the emissions from the production of the material are drastically reduced, and this has allowed Hydro to shift its attention to transportation emissions.

The main hypothesis was that the 100-km radius would result in a dramatic reduction in carbon emissions related to transportation while also potentially reducing lead times and increasing efficiency.

The hypothesis held true. Comparing transportation emissions with last year’s project, the [R100] project shows a staggering 90% reduction in carbon emissions from transportation.

Hosted by Hydro

Hydro is a leading aluminium and renewable energy company committed to a viable future. Established in 1905, Hydro is an industrial company based in Norway with a global network of aluminium plants and recyclers. Hydro employs 1,200 people across nine locations in the Netherlands and Belgium, including five extrusion plants, three recycling units, a Building Systems hub, Hydro Pole Products, mechanical and surface treatment facilities, and administrative offices in Rotterdam and Brussels.