Koekjesclub by Social label

Social label > COOKIE (biscuit tin with recipe)

n collaboration with chef Jamie Adelmeijer X women in asylum seekers' centres in Den Bosch
Not just another cookie with your coffee! Every week, the Cookie Club meets at the Social Label Lab in Den Bosch. It is an accessible drop-in centre for people to exchange ideas and share an open view of other cultures. Smells and tastes remind us of home. Women from all over the world brought their spices to the lab, led by chef Jamie Adelmeijer, including mahleb, which is often used in Middle Eastern cuisine. Smells and tastes remind us of home. Under the guidance of chef Jamie Adelmeijer, women from all over the world brought in their spices, such as mahleb, which is widely used in Middle Eastern cuisine (including Syria, Turkey and Iran), merkén from Chile, turmeric and cardamom from Asian cuisine (including India and Bangladesh). This resulted in a world cookie, a mix of spices from all kinds of cultures that is tasty and easy to make by hand anywhere. We introduce Social label > COOKIE in a special cookie tin with graphic design by studio Boot, including the recipe to get started yourself.

Social label > KOM (storytelling tableware)

in collaboration with Edwin Vollebergh (studio Boot) x Cello healthcare
What makes >KOM special is that it brings together different worlds: those of the designer, people with disabilities and people with mental health issues. Ceramics is the medium, but it is the stories on the tableware that matter. Every plate and every cup tells its own story. In apparent beauty, funny, sometimes gruesome things and important themes are addressed. Edwin designed tattoo-style illustrations for Social label >KOM based on the life stories of the makers themselves. New stories are added all the time.

Social label > WORKS (publication)

a book about designing labour & system change by Petra Janssen (studio Boot) x Simone Kramer (C-mone)
The book Social label Works focuses on a refreshing design-by-doing approach. In addition to extensive collection and photo overviews, lessons in socioeconomics, quantitative and qualitative impact measurements, there are interviews with makers and designers and reports of lectures and discussion panels. A number of essays place Social Label's ambitions in a current cultural, social and economic context. 'Can design save the world?' Social Label asked journalist and writer Jordan Hruska (The NY Times and The Economist, among others). In his hopeful answer, he introduces the concept of “rethinking design”. 'It is time to advocate for a more inclusive global economy. Labour is the benchmark for reforming our ideas about the environment and about each other. That is precisely the starting point for Social Label. published 2019