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From Local Ingenuity to Global Design Futures
In Hungarian everyday language, “gógyi” ([ˈgoːɟi]) refers to a quick-witted, practical kind of intelligence — the ability to come up with clever, effective solutions, using limited resources. Here, it is reinterpreted as a shared attribute of designers, an emblem of their creative capacity.
Innovation often thrives within strange and strict boundaries. Designers of the next generation will have to face limits and challenges most likely unprecedented in scale, type and complexity. We want to equip our designers with the skills necessary to foster cooperation and co-creation, making nuanced decisions and not being obsessed with the idea of novelty just for the sake of creating something new.
However, we not only train designers to shape objects, but also to formulate strategies and services and to engage in the cultural realm by forming the social dialogue around design as well. At DDW, we bring this spirit of “gógyi” to an international audience. The exhibited works highlight a culture of experimentation and resilience: projects that transform constraints into opportunities, and show how design can operate as both a critical lens and a constructive tool.
