PHYGITAL SEASONING

Experience the future of eating.

Phygital Seasoning merges physical and digital experiences. Combining technology, design, sensory science and sensory analysis in augmented reality to guarantee a consistent sensory environment for eating.
West
Digital Future
Speculative & Social Design
Food
C1
Next Nature Museum
Noord Brabantlaan 1A
5652LA

Entrance free

Free access with DDW ticket or entrance fee (€ 16,-)

Hosted by

SENSOVERSE
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Opening hours

11:00
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Free Wifi Free wifi available
Toilets Toilets available
Wheelchair Friendly Fully wheelchair accessible
Wheelchair Friendly Toilet Wheelchair friendly toilet available

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Personalized, Sensory-First Future

Phygital Seasoning proposes a radical shift- a world where only one ideal processed and ultra processed food product exists per category: nutritionally balanced, affordable, and universally accessible. This "blank canvas" can be enjoyed on its own or be transformed through custom digital sensory layers. Without changing the product itself, increase sweetness or sourness, play with flavor perception using augmented reality. Add strawberry or pineapple flavors. Transform the same product from savory to a dessert.

More information added soon.

Hosted by SENSOVERSE

Laila Snevele is a sensory food designer and founder of Sensoverse- a food design studio in Eindhoven, The Netherlands. With a design background from the Design Academy Eindhoven, Laila specializes in speculative design, creating innovative multisensory experiences for daring chefs and food industry.