Dogs are allowed
Toilets available
Partially wheelchair accessible
Wheelchair friendly toilet available
From circular chefs to innovative start-ups
You will meet the pioneers who dare to experiment with what ends up on our plates. Their stories show that taste is more than an experience: it is also a quest for sustainability, creativity and social impact.
Programme & Registration
When? Monday 20 October 2025 1PM-8PM
Where? Starting at Sectie C
Registration: https://forms.gle/t3URxMpRxUfs7HXZ9
Programme:
The Hidden Taste Trail consists of 4 parts:
1. Trendtalk: Taste Beyond Trendtalk
Taste goes beyond the tongue. Discover how design, context, and experience shape what we truly perceive.
2. Masterclass: The Future is Edible
A deep dive into the world of design-driven food innovation. Are you ready to see and create differently?
3. Food Design Tour: Uncover the Unseen
Explore hidden food stories on an exclusive food safari through groundbreaking projects and inspiring food spots across Eindhoven!
4. Pop-up Dinner: Secret Supper
We come together for an intimate dinner at a secret location, where storytelling and flavour meet, for one night only.
Who is it for?
This exclusive day has been carefully curated for food professionals looking ahead: brand managers, product developers, food designers, trend watchers, policy makers and consultants who are actively involved in innovation, new product development, marketing and shaping the future of food and beverages.
