How do we do what we do?
we decentralize production capacities within India and abroad
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we create space for new (old) knowledge to reach people
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we collaborate with generationally skilled artisans and craftsmen who have nailed their craft and creative expression in our network to orchestrate these objects
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spending time with locals like tribes, artisans like weavers craftsmen etc. to understand their culture and handicraft
Why do we do what we do?
disrupting the value systems of product design/ objects to create value beyond cost
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inculcate a habit of listening and experiencing and sensibility to the objects that surround us
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we want to establish a deeper sense of connection between the user and their object
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many crafts are depleting because of various problems in the society, it’s time to speak and spread knowledge about the untold stories
Who do we do this for?
we cater to the curious minds, socially conscious consumers
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we cater to craft, culture and traditions enthusiasts who understand the value and importance of this craft
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we cater to the ones who want to empathize with the origin of story and the continuation of it