Wool: (Re)discovered

In a 9-day program, New Order of Fashion invites you on a journey to discover the regenerative potential of wool.

With Wool: (Re)discovered, New Order of Fashion explores how wool can be embraced as a material for the future. Through exhibition, talks, and workshops, designers, experts, and visitors uncover the regenerative potential of this often overlooked material for fashion & textiles.
Strijp-S
Thriving Planet
Independent & Critical Design
Group exhibition
B9
New Order of Fashion LAB
Torenallee 22-06
5617BD

Entrance fee

Free access with DDW ticket or entrance fee (€ 2,50)

Hosted by

New Order of Fashion
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Opening hours

10:45
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18:00
10:45
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18:00
10:45
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18:00
10:45
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18:00
10:45
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18:00
10:45
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18:00
10:45
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18:00
10:45
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18:00
10:45
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18:00
Tactile
Tactile
Toilets Toilets available
Wheelchair Friendly Fully wheelchair accessible
Wheelchair Friendly Toilet Wheelchair friendly toilet available

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A undervalued material?

Wool is one of the oldest and most versatile materials we know. Yet in the Netherlands alone, over 1.5 million kilos are discarded every year, often burned or thrown away. Where the material was once appreciated, it seems to have lost its value with the introduction of synthetic alternatives. But in times where the industry is in search of responsible materials, we cannot let any resource go to waste.

Regenerative potential

Wool carries a renewable, breathable and durable potential. By nature, it can play a key role as we're making the transition to circular ecosystems. By revaluing it, we might uncover forgotten material aspects that help us design a future where fashion restores rather than depletes. In this context, Wool: (Re)discovered invites us for reflection and dialogue.

Discover together

For nine days, our lab transforms into a place to explore wool from multiple perspectives. Designers, experts, and visitors meet through an interactive exhibition, workshops, and talks. Together with leading partners such as LOADS Collection (by Claudy and Jesk Jongstra), Femke de Vries, and Lottozero, the program becomes a space to share knowledge, spark imagination, and collectively reimagine the role of wool in our society.

For the full details of our program (including talks & workshops) check out https://www.neworderoffashion.com/ddw-2025-program

Work of Sybrand Jansen (left) and Eva Popa (right)
Work of Sybrand Jansen (left) and Eva Popa (right)
Local wool sourcing
Local wool sourcing
Pollyanna Moss
Panel talks
Panel talks
Margo van de Pas
Workshops at the lab
Workshops at the lab
Pollyanna Moss

Hosted by New Order of Fashion

With it's roots in Regenerative Fashion, New Order of Fashion (NOOF) is a cultural platform operating at the intersection of culture, industry, and policy. We see fashion as a lens through which to view, question, and reshape the world around us. Believing that system change requires cultural change, we use fashion as a tool for reflection and experimentation. At the heart of our work is design talent: with their imagination, they help address societal challenges and shape the world of tomorrow.