The solo exhibition FASHION by Paul Kooiker at FOAM in Amsterdam brings together images from his fashion
assignments in one total installation. It works like a palace of mirrors: it brings the speed of the fashion world to a
standstill and depicts the absurdity of human vanity and desire. All the photos were taken with an iPhone. In a
time when everyone takes photos with a smartphone, Paul Kooiker uses precisely this tool to create a parallel
world that is one of a kind. Just like in his assignments for the fashion industry, Paul Kooiker steps outside the
boundaries of prevailing beauty ideals and gender roles.