(Archive) FASHION (EXPO AT FOAM)

Paul Kooiker

The solo exhibition FASHION by Paul Kooiker at FOAM in Amsterdam brings together images from his fashion
assignments in one total installation. It works like a palace of mirrors: it brings the speed of the fashion world to a
standstill and depicts the absurdity of human vanity and desire. All the photos were taken with an iPhone. In a
time when everyone takes photos with a smartphone, Paul Kooiker uses precisely this tool to create a parallel
world that is one of a kind. Just like in his assignments for the fashion industry, Paul Kooiker steps outside the
boundaries of prevailing beauty ideals and gender roles.