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About DDW

Dutch Design Week (DDW) is the podium for high-quality design. DDW is all about the design of the future and the future of design. DDW opens up, inspires, shares and connects. During the nine-day event, Eindhoven is completely dedicated to design and covers all possible disciplines and aspects of design. The emphasis is on expertise and talent, experiment, innovation and crossovers. Dutch Design Week is also the platform where we analyse and discuss the design profession as a whole.

Dutch Design Week is also the platform where we analyse, address and discuss the (international) design field as a profession. Dutch Design Week is committed to the development and exchange of expertise and talent, and thereby explicitly invites different perspectives. The design profession increasingly focuses on social and other relevant issues.

The boundaries between design disciplines are blurring, and vary from inspiring to questioning, from amazement to technological achievements, from aesthetic quality to future scenarios and from design research to rock-solid product design. We see it as our task to demonstrate how the ideas and actions of designers shape a positive future and to strengthen the position and impact of designers.

Focus points for the coming years

1. The future requires international thinking and acting
We realize that Dutch designers by definition act in an international environment. Designing the future is an international objective. With Dutch Design Week we therefore want to become the major international hub where the future is shown, explored and discussed.

2. The future requires connection
If we want to strengthen the position and meaning of Dutch designers, we do that best by connecting them to a world of clients. That is why we strengthen our role as matchmaker. DDW offers a podium and network to designers and clients. In the coming years we will make more and more matches, also with international clients.

3. The future requires responsibility
As designers we are optimists, but we also want to take responsibility. Even more because we believe in the power of creative minds. That is why we want to connect designers to social issues more actively in the coming years.

Dutch design

DDW does not just see Dutch design as a label for a certain group of designers or design aesthetic, but as a permanent reflection of a culture and attitude that is characteristic of the Netherlands and of Dutch people. We identify with a solution-oriented approach, functionality, humanism, free thinkers, brutality, humour, ability to put things into perspective, single-mindedness, not hindered by thinking in terms of hierarchical barriers, the unconventional. But also the readiness for taking stakeholders seriously and involving them in the solution, in the creative process. Dutch design is an attitude and does not by definition refer to a nationality.


In the late nineties, amidst a wave of renewal in Eindhoven, Dutch Design Week came into existence. This initiative, originating from the design community, started as Design Event, later transforming into Designers Present, and eventually evolving into Dutch Design Week. It emerged organically, driven by the necessity for a comprehensive platform for design, catering to a diverse audience.

Initially, approximately 20 designers showcased their work during this event. The VoE Vormgeversoverleg Eindhoven, a collective of designers that regularly organized lectures and activities, took on the role of organizer (a precursor to Capital D, later rebranded as Dutch Design Foundation). Concurrently, the 'Dag van het Ontwerp' also existed, offering a portfolio day for both budding and seasoned designers but at a different time of the year.

In 2001, the annual Graduation Show of Design Academy Eindhoven made its return to the city after being held in Amsterdam since the nineties. These developments, coupled with various other initiatives initiated by and for designers, contributed to the substantial growth of Dutch Design Week (DDW) into the renowned event it is today.

Mission and Vision

DDW is optimistic and believes in the problem-solving capabilities of designers. They have demonstrated that they dispose of the inventiveness and flexibility of mind that can lead to innovations that our rapidly changing world so craves. 

Our ambition has three pillars:

1. Offering a platform to designers, irrespective of origin or nationality, with a Dutch design* attitude: our organisation reinforces Dutch design through offering a leading international stage.

2. Offering designers opportunities: helping them move forward through introducing media, commerce and other sectors to designers and their work - in the form of publicity, network expansion and assignments.

3. Talent development: our future-oriented vision is not limited to tomorrow. Which is why one of our organisation’s spearheads is the stimulation and support of the new generation.

* Our definition of Dutch design can be found under the header 'Dutch design' in the text above.


Since 2009, DDW has appointed two parties from the design field to champion Dutch design in general and the week in particular. They fulfil a representative task and utilize their network to create links and provide fledgling designers with a helping hand.

2022: Marjan van Aubel, Formafantasma

2021: Floris Alkemade, Natsai Audrey Chieza, Christien Meindertsma

2020: Lidewij Edelkoort, Sabine Marcelis, Sean Carney

2019: Stefano Boeri (Architetti), Alice Rawsthorn, Jalila Essaïdi, Lonneke Gordijn & Ralph Nauta (Studio Drift)

2018: Ravi Naidoo (Design Indaba), Wendy Plomp (Dutch Invertuals), Laurens van den Acker (Renault)

2017: Marcus Fairs (Dezeen), Winy Maas (MVRDV) & Lonny van Ryswyck en Nadine Sterk (Atelier NL)

2016:  Maarten Baas & Bas van Abel

2015:  Makkink & Bey, Koert van Mensvoort

2014:  Scholten & Baijings, Arne Hendriks

2013:  Daan Roosegaarde, Piet Hein Eek

2012:  Robert Bronwasser, Joost van Bleiswijk & Kiki van Eijk

2011:  Miriam van der Lubbe, Bruno Ninaber van Eyben

2010:  Roland Bird, Marijn van der Poll

2009:  Leonne Cuppen


Since 2012, DDW has set a theme for each edition of the event to support the publicity campaign that attracts the general public. 

2023: Picture This

2022: Get Set

2021: The Greater Number

2020: The New Intimacy

2019: If not now, then when?

2018: If not us, then who?

2017: Stretch

2016: The making of

2015:  What if...

2014:  UP

2013:  Now Future

2012:  Enter a Brave New World

Future DDW

19-27 October

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