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Project NextUp

The next generation shapes the city by social design.

Social Design for KnoopXL.

Project NextUp presents how young creatives apply social design to the transformation of Eindhoven’s KnoopXL area. During Dutch Design Week 2024, they will showcase the role of social design in shaping this space and explore its potential to create a more inclusive and sustainable environment.

The next generation shapes the city

Project NextUp, an initiative by DEMO, challenges young creatives to dive into social design and apply it to emerging urban spaces. How do you tackle design in areas that are still developing? And what kind of impact can you make? Over the past eight weeks, a group of talented young participants have been hard at work on a social design challenge, and now it's time to showcase their ideas!

During Dutch Design Week 2024 (DDW), these young innovators will present and test their ideas for transforming the public space around Eindhoven Station, an area known as KnoopXL. Through a series of workshops, they’ve collaborated with professional designers to brainstorm and develop new ideas for the future of this area. Their fresh ideas represent the voice of a new generation of city dwellers, and they aim to create a more sustainable, inclusive living environment for all.

Your input is crucial!

Join us at DDW 2024 to see their ideas, give feedback, and help shape their next steps. After the event, the participants will incorporate this feedback as they continue developing their projects, bringing them closer to realization.

This project is part of the Jong Cultuur program and is made possible thanks to Eindhoven Municipality.

DEMO: The Place Where Ideas Come to Life

DEMO is more than just a space – it’s a creative platform in Eindhoven where young makers, thinkers, and explorers can test their ideas. Whether you’re thinking about running a workshop, organizing an event, testing a product or putting up an exhibition, DEMO provides the space you need to bring your ideas to life.

At DEMO, we believe that no idea is too crazy. The biggest reason so many ideas never come to life is because of the obstacles and barriers in the way – whether it’s money, space, time or publicity. We aim to remove those barriers. DEMO offers free space and a supportive environment where you can experiment with your ideas in a real-world setting without the usual worries.

The DEMO Formula:

IDEA: Whether it’s a workshop, event, product, exhibition, or anything, we encourage you to test it. No idea is too wild.

SPACE: DEMO provides free space where you can try out your concept and see how it works in practice.

PEOPLE: Connect with a community of young makers, thinkers, and explorers in Eindhoven. Share ideas, collaborate, and grow together.

Do you have an idea waiting to be realized? DEMO is the space where it can become reality. Join our community by contacting us.

About DEMO

DEMO is more than just a space – it’s a creative platform in Eindhoven where young makers, thinkers, and explorers can test their ideas. Whether you’re thinking about running a workshop, organizing an event, testing a product or putting up an exhibition, DEMO provides the space you need to bring your ideas to life.