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Speculative Food Design Workshop

Unique opportunity for creative professionals, R&D teams and designers keen on learning to develop innovative skills during Dutch Design Week 2024!

This hands-on workshop is designed to showcase how speculative design can serve as a powerful and enjoyable tool for innovation, applicable to both conceptual projects and any industry solutions. DDW is a place to not only find inspiration, joy and new contacts, but also a time and place to learn.

What will we do?

Join the Speculative Food Design Workshop to learn how to use speculative design thinking for your own challenges and ideas. This workshop shows that the real challenge isn’t the material or idea itself, but how you approach it. Led by Laila Snevele, who believes innovation is a skill anyone can learn, you'll create your first prototype in just 3 hours. Bring this transformative design tool back to your company and breathe fresh, innovative energy into your team's creative process!


Throughout the workshop we will delve into the concept of speculative design, understanding it's potential to inspire groundbreaking future solutions that might otherwise be difficult to envision. To facilitate this exploration, we will focus on the leek, a humble yet versatile vegetable, using its properties to inspire and guide our creative processes.

Learning by doing!

We will engage in material exploration, examining the unique properties of leek and applying them to various themes. This hands-on activity will stimulate the imagination and lead us to speculate on future scenarios inspired by this everyday vegetable.

From experiment to first prototype in 3 hours!

In the final phase, we will collaboratively ideate a new project, combining our insights and creativity to develop innovative models. These first idea prototypes will be presented in a group session, fostering an environment of mutual learning and idea exchange.

To enrich our presentations and add a sensory dimension, we will incorporate storytelling with food. Using leek waste from our samples, we will prepare a soup together, which will not only be part of our final presentation but also allow us to taste our ideas, creating a multi-sensory experience.






Find tickets and full information on Eventbrite!
https://www.eventbrite.com/e/speculative-food-design-workshop-tickets-1002459763137

About SENSOVERSE

SENSOVERSE is a sensory research and design studio run by sensory food designer Laila Snevele. Future speculation is one of the main design tools used at SENSOVERSE. This approach allows SENSOVERSE to stay ahead of current trends and think more extreme to deliver the latest creative solutions for the food industry.