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Fly Me to the Moon

poster — © Yaobing Yang

"Fly Me to the Moon" is Tongji D&I’s exhibition at DDW 2024, . Inspired by the Apollo 11 mission, it explores themes of space, technology, and the future. Featuring over 30 Tongji designers, the exhibition highlights sustainability and the role of digitalization and AI in shaping future lifestyles.

Inspiration

Throughout the ages, the moon has been a source of romantic fantasies and visions of the future for countless people. As the song, Fly Me to the Moon is an evocative classic that was recorded in 1969, when Apollo 11 landed on the moon and played it on the lunar surface, sending the song back to Earth via an electrical signal. Since then, Fly Me to the Moon has taken on a new meaning and has appeared more frequently in space science fiction works. Even after half a century, Fly Me to the Moon still carries the romantic feelings of several generations and their yearning for the future world.

Exhibition format

The exhibition is designed to be displayed both online and offline. The offline exhibition is an immersive exhibition space, where the audience will put on special glasses and enter from the entrance of the space, and then they will be put into an immersive space capsule scene, and the video on the wall will play the works of more than thirty designers and artists from Tongji University who are invited to the exhibition. The video on the wall will play the works of more than thirty designers and artists from Tongji University invited for this exhibition. The works are organized in five sections: “Friends”, “For a Better Life”, “Dreaming & Reality”, “Science & Fiction”, and “Becoming New”. From romantic imagery to direct expression, the exhibition is a onestop- shop.

Vision

The exhibition emphasizes "sustainability" as a fundamental value guide for creativity and design, and reflects the impact of technology, such as digitalization and artificial intelligence, on "future lifestyles" and "social innovation". It reflects the exploration of the interaction between "future lifestyle" and "social innovation" triggered by such technological means as "digitalization and artificial intelligence". At the same time, it is to show the global vision and forward-looking thinking of Tongji design energy, and to become a fusion of creativity, sustainability and visionary design thinking and practice. Through the power of design to dissolve the boundaries of the present, to listen to each other and communicate with each other with the unique connotation carried by the design, and to explore a touch of tenderness and beautiful vision in the works together.

About Tongji University D&I

The College of Design and Innovation (D&I) at Tongji University in Shanghai, with its motto "To Learn and Create for a Better Life and World," is dedicated to addressing global challenges through smart and sustainable design. D&I fosters academic excellence and social development, drawing on leading global models in design, research, and innovation. It enjoys membership in CUMULUS, WDO, DESIS, ENoLL, etc. and it is ranked 11th globally in design by QS World University Rankings (2024).

conceptual rendering

conceptual rendering