Meet Meat: Rourou's Adventure

Ethical Dissonance

In an era of rapid technological advancements, artificial meat production is emerging as a groundbreaking solution to address global concerns surrounding food security, animal welfare, and environmental sustainability. However, these innovations also provoke deep ethical questions about the evolving relationship between humans and animals. "Meet Meat" is an experimental installation that challenges conventional perspectives on meat consumption by merging the roles of pet owner and co-creator within the food production process. Participants are invited into a speculative world where their choices in raising animals directly influence the quality and type of meat produced, blurring the lines between companion and commodity. By immersing people in this dual role, the installation questions whether artificial meat technology truly offers an ethical alternative to traditional meat or merely perpetuates the cognitive violence embedded within capitalist structures. This project seeks to stimulate critical reflection on the moral complexities of artificial meat and the potential reconfiguration of human-animal relationships in a technologically mediated future.