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The area around Koelhuis (the former Campina vrieshuis) will transform into the Koelhuis District: a cultural district centered on Immersive Experiences (IX), new media art, and contemporary culture. It will be a permanent incubator for the creative and technical community to live, work, and present
The Rise of a New Cultural District
70 years ago, a small Eindhoven hamlet called “the Poeijers” transformed into the industrial area we know today as the Canal Zone. For decades, the area was fertile ground for the dairy giant Campina. Now, anno 2024, the area is on the eve of another major transformation. With the arrival of the Design Academy Eindhoven, de Caai, and the development of Koelhuis District, the eastern side of the city will become the new place for culture. Koelhuis District Eindhoven will emerge as a cultural anchor, developed around the former Campina freezer warehouse, an industrial heritage monument locally known as Koelhuis. The cultural district around Immersive Experiences (IX), new media art and contemporary culture will become a permanent incubator for the creative and tech community to live, work, and present. This exhibition takes you on a journey through the past, present and future of this emerging cultural district.
About Concrete Culture
Flagship initiatives include Koelhuis Eindhoven (former Campina vrieshuis) and Katoenhuis Rotterdam (a 5,500m² former cotton warehouse in Rotterdam's Maker District, M4H). Both focus on Immersive Experiences (IX) and offer communal workspaces, studios, and presentation venues to support creative and technical talent.
