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Ever wondered what ice made from sea level rise tastes like? Visit the iceâ„¢ shop, where we use ice (the very-much-loved type on a stick) to talk about ice (the very-much-ignored type on the poles). To save our shores, we need to start screaming for ice!
Who screams for ice without the cream?
You scream, I scream, we all scream… for ice cream! But we do not scream for the type of ice that comes without the cream. Unfortunately, nobody seems to be crying their lungs out for Antarctic ice, which is the only thing between us and a staggering 58-meter sea level rise.
Breaking the ice
The science is clear: Antarctic ice is melting faster than ever. Leading to many problems, like humanity losing its coastal areas, deep ocean currents losing speed, and on an animal level, Antarctic wildlife such as penguins and seals losing important breeding sites. Action is needed. But how to break the ice for a problem that appears to be way too huge to solve? How do we get people to talk about and ultimately solve the matter of our melting ice?
Welcome to the iceâ„¢ shop
Can we use the visual language of a very-much-loved type of ice, to talk about a very-much-ignored type of ice? All we need to do here is lose the ‘cream’ part, re-interpret ‘ice cream communication codes’, and hit where it hurts. So: Welcome to the ice™ shop. Where we—now we have your attention—need to talk about ice.
