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PHYGITAL SEASONING

Phygital Seasoning merges physical and digital experiences. Combining technology, art, and sensory science, Al, AR, and sensory analysis to
guarantee a consistent sensory environment. A sensory-first and personalized approach that benefits both human health and the planet.

Personalized, Sensory-First Future

Phygital Seasoning proposes a radical shift- a world where only one ideal processed product exists per category: nutritionally balanced, affordable, and universally accessible. This "blank canvas" can be enjoyed on its own or be transformed through custom sensory layers. Without changing the product itself, increase sweetness, sourness, or saltiness, crunchiness or chewiness using augmented reality. Add strawberry or pineapple flavors. Transform the same product from savory to dessert.

About SENSOVERSE

Laila Snevele is a sensory food designer and founder of Sensoverse- a food design studio in Eindhoven, The Netherlands. With a design background from the Design Academy Eindhoven, Laila specializes in speculative design, creating innovative multisensory experiences for daring chefs and food industry.
West area, Next Nature Museum, Noord Brabantlaan 1A , Map No. C1
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Fully Wheelchair Accessible
Wifi available
Toilets available