Designing Interaction with Physical AI

AI in the physical world

Across industries, AI is already reshaping physical environments, from homes to factories. As we design for a world increasingly shaped by automation and digital control, there’s a growing need to keep humans at the center. Because humans, at their core, are about interaction: with each other, with tools, with spaces, and with technology.

This exhibition explores how we might design more intuitive, supportive, and meaningful forms of interaction with physical AI, interactions that are felt, not just seen. Will the way we interact with everyday products transform when they begin to perceive, learn, and respond? And crucially, where does that leave us as humans?

The kitchen as design context

We investigate this through one of the most human spaces of all: the kitchen. A place of connection, experimentation, comfort, and care, where the senses guide us and the tools we use shape not just what we cook, but how we feel.

Can AI support us here, without taking over? Can technology learn to adapt to our pace, our rhythm, our preferences?

Join us at Dutch Design Week to experience how interaction with AI might look, sound, and feel beyond the screen.

Visit our exhibition and explore tomorrow, through the lens of today.