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True Matter

Dutch Invertuals Academy

3D viewing room
True Matter - Dutch Invertuals Academy
Raw Color

20 young design professionals from all around the world joined the first Dutch Invertuals Academy this Summer, exploring the theme ‘True Matter’. During Dutch Design Week 2020 we present the processes and results of this intensive 6-week program.

‘True Matter’ shows an expression of the global shift from a careless to a caring attitude. Participants were challenged to work with raw materials from their local context, and to play with their surroundings. Not only in terms of resources, but also in terms of techniques, craftmanship, politics and traditions. Because designers joined from Colombia to Israel and from Thailand to Chile, the exhibition sheds a light on a diversity of local identities and gives us insight into what truly matters globally.

Experienced designers from our vast Invertual network guided participants through this inspiring journey by sharing their knowledge in a wide range of workshops, lectures, and meetings: Raw Color, Mieke Meijer, Xandra van der Eijk, Philip Fimmano, Jólan van der Wiel, Niek Pulles, Nina van Bart, Jeroen Wand, Bram Vanderbeke, Tijmen Smeulders, Dienke Dekker, Edhv/Architects of Identity, Daphna Laurens, Carlo Lorenzetti, Julian Ellerby and Wendy Plomp.

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Visit the exhibition at Fuutlaan 12B in Eindhoven from October 17 – 21, 10 am – 17.30 pm. Appointment only. Contact us via:


Dutch Invertuals

We love working with motivated people, to push them to further develop themselves. That’s why after 10 years of pioneering we launched Dutch Invertuals Academy!

These times call for a different way of thinking. Although most design events and exhibitions got cancelled, we believe it’s important to stay relevant and innovative. So we found a different way to keep telling our stories together with talented designers. Especially now design helps to react, reflect and inspire.