![]({
"default": "https://ddw.ams3.cdn.digitaloceanspaces.com/thumbs/edgarfernhout_1631532231_1800x1010.png",
"tablet-wide": "https://ddw.ams3.cdn.digitaloceanspaces.com/thumbs/edgarfernhout_1631532231_1280x720.png",
"tablet-small": "https://ddw.ams3.cdn.digitaloceanspaces.com/thumbs/edgarfernhout_1631532231_968x544.png",
"phone-wide": "https://ddw.ams3.cdn.digitaloceanspaces.com/thumbs/edgarfernhout_1631532231_680x.png"
})
This year Dutch Design Week has a new identity. Thonik gave the
almost 20-year-old tulip logo a new lease on life by styling it as the
W in the event name.
DDW’s tulip
DDW’s tulip is a constellation of rectangles and quarter circles.
These elements were also used in typographic experiments from
the 1920s that were revised in 1963 by the late Wim Crouwel. For
the Van Abbemuseum retrospective of Dutch painter Edgar
Fernhout, Crouwel developed a rather sophisticated take on the
typeface by subtly adding indentations to the E, A, R and T. This
added rhythm to the logotype and gave it character beyond strict
geometry. Having been designed for a museum in DDW’s native
Eindhoven – Thonik thought Crouwel’s Fernhout typeface would
make a fitting candidate for the new house style.
