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Dutch Design Awards 2022

SERVICE APOTHEEK: From future vision to design

Fabrique

SERVICE PHARMACY: FROM FUTURE VISION TO DESIGN

Everyone is a customer at a pharmacy. Some people are frequent visitors because of a chronic illness, others come there once a year at most. But what if delivery services could deliver medicine faster? What would then be the relevance of the traditional pharmacy? Service Apotheek asked Fabrique to think about the service provision and expertise of its pharmacists. From this perspective, the agency developed a future vision for Service Apotheek – with over 500 affiliated pharmacies, the largest franchise formula for independent pharmacies in the Netherlands. The vision was translated into a ‘total design’: a new visual identity, as well as a matching interior concept and a design for a new Service Apotheek app.