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Dutch Design Awards 2022

DOWN THE RABBIT HOLE 2022

Chloe Aleyshea

DOWN THE RABBIT HOLE 2022

Merijn & Jurriaan Hos developed the de campaign film for Down The Rabbit Hole 2022. The film is a key moment in the festival’s communication; it sets the tone for the further development of the campaign. The starting point for this year’s concept was (escaping) the weight of the world. Merijn & Jurriaan Hos started with handmade artworks crafted from wood, plaster, rope and paint, they then continued sketching, filming, making textures and used a wide range of digital programmes. From the film came the total campaign for 2022, including a personalised video for each artist (artist social) and of course the festival decor.