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17-25 October 2026

IDEA - The Design Supermarket

Hosted by

This project is now archived and was part of DDW18

Event type

Exhibition

Location

Center
TAC
Vonderweg 1
5611BK
The IDEA project started as a reflection by Niklas Jacob on how, in the past decades, a new phenomenon has risen within the furniture industry with the appearance of big furniture chains who offer a complete line of home items. Niklas Jacob invited fellow designers to reflect on this topic, in an ironic way, creating a flat-pack and do-it-yourself IDEA that you would rarely find in the Design Supermarket. The event is sponsored by the ICA Group who supplied the BIO coatings for all the designs.

18 designers from 6 countries have designed ironic pieces, creating a flat-pack and do-it-yourself IDEA that you would rarely find in the Design Supermarket. They show their works at TAC in Vonderweg 1, during the Dutch Design Week in Eindhove