50/50
Hosted by HeyHeydeHaasThis project is now archived and was part of DDW19
50/50 - Thank you!
Peter Cox
50/50 is an enormous 'coin track'. It consists of 80 meters of custom made clear, recycled acrylic track and it serves just one purpose: to transport 50 cent coins from one point to another.
Early 2018 HeyHeydeHaas was contacted by museum Kunsthal Kade (Amersfoort, Netherlands) and asked if the team was up for a challenge: to build a large scale 'balance themed' installation as part of an upcoming exhibition. Of course, our answer was yes: we
50/50 video still
HeyHeydeHaas x Blickfänger
50/50 video still
HeyHeydeHaas x Blickfänger
50/50 video still
HeyHeydeHaas x Blickfänger
50/50 video still
About HeyHeydeHaas
In the past couple of years creative agency HeyHeydeHaas made a name for themselves with works that span all forms of identity. HeyHeydeHaas operates in both digital and the physical realm, creating one of a kind brand identities, campaigns, websites, exhibitions and the occasional installation. Ever since we build our first Rube Goldberg installation Melvin the Machine, we try to create at least one of those contraptions every year; usually for big brand clients, sometimes just for ourselves.
Colofon
Design, artdirection and production
HeyHeydeHaas
Camera + editing
Blickfänger
Sound
E J J I
Commissioned by
Kunsthal Kade
Sponsored by
PyraSied + Lay3rs
Partners
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