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17-25 October 2026

Re-Create Out Loud #1 MacGuffin

What if the desk could talk?

Hosted by MU & What if Lab by DDW

This project is now archived and was part of DDW19

Host, guests, audience, table, cameras, discussions, intermezzo–the average talk show is just soooo predictable…But not here! Collaborating with What If Lab and Isolde Hallensleben, we developed an entirely new phenomenon: the re-invention of the format by designers. From 21-25 October, 18.00-19.30.
MacGuffin will kick off on Monday 21 October, zooming in on the typical talk show stage set. Think of Beau van Erven Dorens’ desk, Pauw & Jinek’s table (or Sonja’s in her days), the screens behind Matthijs van Nieuwkerk in DWDD, but also of Ellen’s so

About MU & What if Lab by DDW

MU is an adventurous and inquisitive guide in an international network of creatives investigating together what art can be. To MU art and design are core in daily life. We always seek to link art to contemporary developments in society, from digital culture to urban transformations, without ever losing sight of the capacity to radically change thinking by artists and designers.

Partners

Sponsored by Re-Create Out Loud #1 MacGuffin
Sponsored by Re-Create Out Loud #1 MacGuffin