Follow The Gloss
Hosted by Rude StrategiesThis project is now archived and was part of DDW20
Followthegloss.online, website, 2020
Rude Strategies
Followthegloss.online is a virtual tour, focusing on digital beauty trends and their physical manifestations.
Gloss connects virtual and material worlds. Rocks polished into diamonds, screens, 3D renders, light bouncing off a surface, sun, shining into a puddle. Gloss lays between our naked eye and what we see. Our faces reflect in screens streaming social media
Followthegloss.online, website, 2020
Rude Strategies
'Influencers...', publication, 2019
Hans Poel
'Influencers...', publication, 2019
Participants of this exhibition
About Rude Strategies
Rude Strategies (Karina Zavidova, Simona Koutná) is a design duo, interested in the subjects of beauty, gender and the connection between the virtual and real worlds. Seeing themselves as a hybrid between design studio and a touring band, they develop their portable design office. Inspired by virtual influencers blending into real places and events, they focus on how virtually distributed trends are present on various locations.
Colofon
Co-author
Karina Zavidova
Co-author
Simona Koutná
Partners
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