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17-25 October 2026

Happy shopping for everyone

What if Lab: Unhindered participation

Hosted by Ministry of Health, Welfare and Sport (VWS)

This project is now archived and was part of DDW20

The Netherlands has about two million people with a visible or invisible disability. They often experience barriers when shopping physically or online. Five design studios developed practical applications, together with users and partners from the retail sector.
How can we ensure that our customers shop safely, efficiently and pleasantly? Quite a task for retailers in times of corona. But even without corona they should ask themselves this question. Because shops are by no means always accessible to people with a

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Ministry of Health, Welfare and Sport (VWS)
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About Ministry of Health, Welfare and Sport (VWS)

In 2016, the Netherlands ratified the UN Convention on the Rights of Persons with Disabilities. As a follow-up in 2018, the Ministry of Health, Welfare and Sport (VWS) started the program Unhindered participation! Together with the business community, social organizations and people with disabilities themselves, concrete steps are being taken in areas such as work, transport, education and participation. In addition, attention is paid to awareness, mutual understanding and dialogue.

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Sponsored by Happy shopping for everyone
Sponsored by Happy shopping for everyone
Sponsored by Happy shopping for everyone
Sponsored by Happy shopping for everyone
Sponsored by Happy shopping for everyone
Sponsored by Happy shopping for everyone

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