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17-25 October 2026

LOGO CULTURE

How to define my own identity as a creative, when everything has already been done before. ‘A search for originality whitin copycatting.'

Hosted by Femke Schaap

This project is now archived and was part of DDW20

Photographer @iristempelaar
A search for originality whitin copycatting. Fusions of multinational fashion logos. Copied, cut up and reframed creating new harmonies. Exploring boundaries in copycatting, openly crediting sources while making it new and my own.
Logo culture visualises a melting pot of hacked brand identities that I developed within my own handwriting. It is a new method that could be used by other people and most likely myself. It is my purpose that people open up about their use of sources, bei
Photographer @iristempelaar
Ilustration @dieennn
Photographer @iristempelaar
Participants of this exhibition

About Femke Schaap

Femke graduated from the Willem de Kooning academy, as a social fashion designer. She would define herself as a sculptural fashion composer & social designer. 'I’m not a traditional fashion designer, I make fashion sculptures, which are exhibited in the space as isolated objects. Whithin these objects I hope to generate a conversation and create awareness for various social topics.'

Partners

Sponsored by LOGO CULTURE
Sponsored by LOGO CULTURE
Sponsored by LOGO CULTURE
Sponsored by LOGO CULTURE