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17-25 October 2026

Mimica Touch

Mimica's mission is to radically reduce unnecessary food waste caused by overcautious expiry dates (SDG 12.3), our first product is Mimica Touch.

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This project is now archived and was part of DDW20

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Mimica Touch flat label on a meat packet.
Mimica Touch flat label on a meat packet.
Photo by https://www.mimicalab.com/
Mimica Touch is a patented label or bottle cap that turns bumpy when food or drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness with a tactile interface.
Mimica is an award-winning design-led UK company with a mission to radically reduce unnecessary food waste caused by overcautious expiry dates (SDG 12.3). We take a multidisciplinary approach and bring together food scientists, designers & engineers t
Mimica Touch flat label on a meat packet.
Mimica Touch flat label on a meat packet.
Photo by https://www.mimicalab.com/
Mimica Touch cap on a juice bottle.
Mimica Touch cap on a juice bottle.
Photo by https://www.mimicalab.com/

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