This project is now archived and was part of DDW20
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people and design. This disruptive car brand created an icon and isn’t ready to slow down soon.
Discover 60 years of disruptive MINI design and meet designer Alec Issigonis, the man that ingeniously turned an oil crisis into an opportunity. He created a bold, small car that saved on fuel, but not on driving fun. The years that followed turned MINI i
About MINI Netherlands
MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.
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