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17-25 October 2026

Privacy Label

Designing an extensive solution for both digital and physical privacy issues

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This project is now archived and was part of DDW20

This project is part of
Privacy in the Age of the New Intimacy
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Privacy Label ranking system
Privacy Label ranking system
CLEVER°FRANKE
Privacy Label functions as a rating system for the world that assigns a graded label to products and services for their privacy-friendliness. It shows insights based on three pillars: data collection, usage, and control. It reveals how different organisations treat their users’ personal information.
Current discussions around privacy tend to focus too much on what we should not do and what we have to avoid to reduce risks. But we want to envision a more long-lasting approach, and start talking about what we can do. We started by asking: How can we de
Privacy Label symbol explaination
Privacy Label symbol explaination
CLEVER°FRANKE
Privacy Label applied - train station
Privacy Label applied - train station
CLEVER°FRANKE
Privacy Label applied - online
Privacy Label applied - online
CLEVER°FRANKE
Privacy Label ranking taxonomy
Privacy Label ranking taxonomy

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Dutch Design Foundation
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