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17-25 October 2026

Reprocessing

“Instead of designing new products, I act more as a catalyst for innovation and the improvement of existing production processes.”

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This project is now archived and was part of DDW20

This project is part of
Graduation Show - Motion
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REPROCESSING
REPROCESSING
Ronals Smits
This project shows how design can be implemented into the beginning of big production processes. Waste these days is a negative, inevitable stream. So why not get rid of it in a reusable way? Time to show the circular richness of production waste while closing the loop on big scale!
While being asked to make new products out of PU waste material, Willeke Segers decided that it would be better to find ways to reuse the pristine PU waste material in the original production process. Out of her experiments and eventual collaboration with

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Design Academy Eindhoven
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