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17-25 October 2026

The Attention Lab

Explore your focus of attention and unfold your cognitive potential.

Hosted by

This project is now archived and was part of DDW20

This project is part of
Graduation Show - Social Design
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the attention lab - set up
the attention lab - set up
Pia Regenbrecht
The Attention Lab investigates the feeling of information overload to build infrastructures for a sustainable relationship between your self and the digital hyperspace. Eye tracking technologies identify your cognitive interests and build your personal digital mind-landscape waiting to be explored.
Today’s digital environment is changing how we interact with information. Overstimulated and overloaded, we practice behaviours such as skim- ming and multi-tasking to cope – our attention span is decreasing, we are unlearning to engage deeply with conten
tool to "open up" your thoughts
tool to "open up" your thoughts
Pia Regenbrecht
tool to "reflect" your attentional rhythm
tool to "reflect" your attentional rhythm
Pia Regenbrecht
eye tracking to identify your cognitive interest
eye tracking to identify your cognitive interest
Pia Regenbrecht
tool to "deepen" your focus
tool to "deepen" your focus

By

Hosted by

Design Academy Eindhoven
Download press kit