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17-25 October 2026

Valuable Gesture Factory

"A physical trace of digital data."

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This project is now archived and was part of DDW20

This project is part of
Kazerne Design Award 2020
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Valuable Gesture Factory
Valuable Gesture Factory
Femke Reijerman
The unique weaves produced by the Valuable Gesture Factory visualise the hidden digital economy behind our screens. The textile –containing clicks, likes and comments – becomes a physical trace of the value generated with our data.
Activity on the Instagram account of the factory is harvested by an algorithm that generates patterns for punch cards. These ‘user patterns’ are processed by a jacquard loom – an analogue ancestor of computer programming – producing the weaving pattern. T
Punching the datas
Punching the datas
Femke Reijerman
Punch cards: user patters or "dataomes"
Punch cards: user patters or "dataomes"
Femke Reijerman
Valuable Gesture Factory - Jacquard Loom
Valuable Gesture Factory - Jacquard Loom
Clara Le Meur
Valuable Gesture Factory - Weaving
Valuable Gesture Factory - Weaving

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Kazerne – Home of Design
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