This project is now archived and was part of DDW20
This project is part of
Kazerne Design Award 2020
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Kazerne Design Award 2020
Valuable Gesture Factory
Femke Reijerman
The unique weaves produced by the Valuable Gesture Factory visualise the hidden digital economy behind our screens. The textile –containing clicks, likes and comments – becomes a physical trace of the value generated with our data.
Activity on the Instagram account of the factory is harvested by an algorithm that generates patterns for punch cards. These ‘user patterns’ are processed by a jacquard loom – an analogue ancestor of computer programming – producing the weaving pattern. T