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17-25 October 2026

Why :i:like Green

Would you like to get to know me as well as Facebook does? Let’s play a game with lots of data they collect about me, from all over the world wide web

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This project is now archived and was part of DDW20

This project is part of
Privacy in the Age of the New Intimacy
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Why :i:like Green
Why :i:like Green
Studio Julia Janssen
The Facebook algorithm detected that I’m interested in things like Musea, Sportswear, and Technology, Prefectures of Japan, The American Mathematical Society, and the color Green. Particular aspects of my personality, but is it true? And if so, how do they know?
In our physical world, we understand identity. We know when to be a friend or lover, a professional or student, a parent, or a child. We intuitively change roles. In a digital environment, we don’t control our identity in that same way. Instead, who are a
Why :i:like Green 'bingo balls'
Why :i:like Green 'bingo balls'
Studio Julia Janssen
Why :i:like Green 'making off'
Why :i:like Green 'making off'
Studio Julia Janssen
Why :i:like Green 'bingo balls'
Why :i:like Green 'bingo balls'

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Dutch Design Foundation
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