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17-25 October 2026

| BETTER SAFE THAN CIRCULAR /

Being circular in a linear world: 3 perspectives on the struggle of working towards a circular economy

Hosted by Ideate

This project is now archived and was part of DDW21

Event type

Exhibition

The absurd problems of circular entrepreneurs
The absurd problems of circular entrepreneurs
Ideate
Step into the shoes of the inspector, the entrepreneur or the civil servant working on the circular economy. What kind of collaborations do you need when you start upcycling waste materials? Which problems do you face? How might we change this?

Sometimes you need to experience all perspectives on a problem, before you can talk about solutions.

In this interactive experience you will feel what it is like to be a circular ambassador - as an entrepreneur, advisor or inspector. As you come in you will select a role to play and fulfill your duties as best you can. On the road you will experience the issues you face. By working together strategically you will crack the code, and introduce your circular business to society. Right? Dare to play? This experience is inspired by design research done by Ideate in collaboration with the Erasmus Governance Design Studio for ACCEZ. We found that circular entrepreneurs have to work together with all sorts of partners. And face many challenges along the way. Curious? Come visit!

About Ideate

Ideate designs change for the common good. From complex social and societal issues towards collaborations, behavioural interventions and services that work. We work in the domains of mobility, health, energy and education. We see that many challenges in our society strand on the shores of collaboration. That is why we started our new endeavour Zo. Zo. visualises the different perspectives on a problem and designs better conversations, so you can move forward together.

Colofon

Partner bij Ideate Renske Bouwknegt
Service Designer bij Ideate Daan Picavet
Service Designer bij Ideate Kate Spierings
Service Designer bij Ideate Amete van den Berg
Visual Designer bij Ideate Marleen Gubler
Onderzoeker bij Erasmus Governance Design Studio (EUR) Geert Brinkman

Partners

Sponsored by | BETTER SAFE THAN CIRCULAR /
Sponsored by | BETTER SAFE THAN CIRCULAR /
Sponsored by | BETTER SAFE THAN CIRCULAR /