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17-25 October 2026
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New Blue

A new circular jeans material

Hosted by Tim van der Loo & Sandra Nielsen

This project is now archived and was part of DDW21

This project is part of
FASHION, WEARABLES AND TEXTILE INNOVATION
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New Blue Indigo
New Blue Indigo
3D: Misha Gurovich, model: Chantelle Gallow
The New Blue project stems from a desire to rethink the notion of recycled materials and create a truly circular product lifecycle.

New Blue

New Blue is a new way of manufacturing jeans. With finding novel pathways in circular economy, aesthetics and production processes, New Blue explores this with the case of discarded jeans. The aim of this project is to demonstrate that worn-out jeans can become part of new and continuous material flows, re-transforming into jeans again with the technology of forming recycled textile fleeces and digitally aided industrial embroidery to create recycled fashion items in circular material cycles.
New Blue Logwood
New Blue Logwood
3D: Misha Gurovich, model: Thomas Durrant
New Blue Craft: Pink Black and Vintage
New Blue Craft: Pink Black and Vintage
3D: Misha Gurovich, model: Tim van der Loo

By

Tim van der Loo & Sandra Nielsen

Hosted by

Fashion Tech Farm
[email protected]
+31641312698
Visit website
Download press kit

Colofon

Co founder Tim Van der Loo
Co founder Sandra Nielsen

Partners

Sponsored by New Blue
Sponsored by New Blue
Sponsored by New Blue

As featured in

Featured in https://mbfw.berlin/#/designer/new-blue/
Polestar
MCI
Triodos
Dutch Design Foundation
Ministerie van OCW
Gemeente Eindhoven
Provincie Noord-Brabant
Brabant C
VPRO
Fonds 21
Stir