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17-25 October 2026
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PMS x HYPEBAE x ADIDAS

Virtual Runway

Hosted by

This project is now archived and was part of DDW21

This project is part of
Cabinet of Collaborations - @Fuutlaan Hall
→
As an digital consultant and a creative studio we collaborate with established brands and explore the possibilities and purposes that digital fashion can have, while bridging the gap between physical and virtual.

Digital tactility

We wanted to show the endless possibilities of digital runways without losing the feeling that physical fashion can give you. A runway experience is, in our opinion, mostly created by how the garments move around the body, the structure and details that make you almost want to touch them.

Crossover

By combining iconic adidas pieces with our own outfits, we hope that there will be a cross-pollination that makes the outfits innovative yet accessible to a wide audience.

Colofon

Edit and sound design N / J Studio
Polestar
MCI
Triodos
Dutch Design Foundation
Ministerie van OCW
Gemeente Eindhoven
Provincie Noord-Brabant
Brabant C
VPRO
Fonds 21
Stir