Subconcious Behaviour Design

A collection of oral cleaning products based by human subconscious to challenge western methods of product design education.

Hosted by Lutao Li

This project is now archived and was part of DDW21

A collection of oral cleaning products

Meal Henaff

The design is based on the collective unconscious which is a concept originally defined by psychoanalyst Carl Jung. It is common to all human beings and is responsible for a number of deep-seated beliefs and instincts. It’s similar to the philosophy of Chinese Taoism, which is working towards the u

LICK-LEAN

Set inside a dome, with a smooth and flat topside and an underside with gentle soft tentacles. The vibration inside creates a joyful sensation and evokes chemical stimulation.

The Turn-Minator

Placed on the breast and centered around the nipple The Baby Oral Cleaner is intended to change the relationship between Mother and Child. As the baby feeds off the mother's breast milk, the Oral Cleaners activated sensor measures the mother's level of discomfort. Once a specific pain threshold has been reached the Baby Oral Cleaner is activated to begin cleaning the baby’s mouth.

NorMal Toothbrush

The Finger Brush is an anthropomorphized object that gives the user a sense of human familiarity. The form and feeling of the Finger Brush makes a user consider how product stylization influences consumerism.