De Wasserij X de Bijenkorf pop-up

Designers from De Wasserij have upcycled depreciated goods from the Bijenkorf into unique designs, for sale in a pop-up in the department store.

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This project is now archived and was part of DDW22

This project is part of
de Wasserij x de Bijenkorf

De Wasserij X de Bijenkorf

Wijnand van Till at Studio van Soest

At the invitation of de Bijenkorf, seven designers based in fashion hub De Wasserij developed a limited edition collection, made entirely with damaged items from the department store. With this collaborative project, the designers in De Wasserij show the value of fabrics and materials.

De Wasserij opens pop-up in de Bijenkorf in Eindhoven during Dutch Design Week 2022

De Bijenkorf is regularly confronted with items that are damaged or broken. These products are mostly made of beautiful high-quality materials, but cannot be sold due to a defect. The designers show that we don't have to throw away clothes with stains, holes or other damages. By using various upcycling techniques, they breathe new life into damaged clothing and create unique new wearable pieces. The participating designers are: Inez Naomi Correa Alves (Versatile Forever) Jolanda van Eijk (EIJK) Saskia Markx (Atelier Markx) Odaïr Pereira (DAIR design) Ilfa Siebenhaar (Studio Ilfa Siebenhaar) Lidewij van Twillert (Arí van Twillert) Marlou Verheijden (Marlou Verheijden) The collaboration between De Wasserij and De Bijenkorf gives damaged items a second life and offers the diverse fashion talent that Rotterdam offers a national podium. After the popup in Amsterdam, the project will travel on to Eindhoven, where it can be seen in de Bijenkorf Eindhoven during Dutch Design Week 2022.