OWN YOUR OWN | Fashion Film | Creative Director

The message of the young label SKUA Studio is OWN YOUR OWN. We are launching this message, and also their label, with a Fashion Film.

This project is now archived and was part of DDW22

This project is part of
SKUA Studio Inclusive heels presentation

SKUA Studio x Tonja Nederlof | Collaboration

Every individual has something beautiful. We believe that everyone should be able and allowed to be themselves, completely. OWN YOUR OWN. To further spread this message, I helped SKUA Studio to find the core of their brand. We are working together on the launch with this Fashion Film.

OWN YOUR OWN

Every individual has something beautiful. We believe that everyone should be able and allowed to be themselves, completely. Diversity. OWN YOUR OWN! SKUA Studio is launching their first production with the DDW 2022, two models in 3 colors from size 35 to size 46. Because everyone should be able to wear heels! This launch is an event in the form of a fashion film with drinks for everyone who shares this message with us! The fashion film is a collaboration between SKUA Studio & Tonja Nederlof. Together they form a collective of Drivers of the Driving Dutch Design traject ’22. They are happy to use this professionalisation process to get their message out as designers of the future.

Fashion Film

We give 6 characters the spotlight within this Fashion Film. Each with its own identity that stands for what they are (LBGBTQ+ friendly). They feel empowered by wearing SKUA Studio heels. Heels that are not part of the fast fashion industry. We produce high quality individual models and not in seasons! This is how we build a sustainable shoe collection. Besides showing to a large audience, we want to achieve much more with this launch. We bring together everything we've done so far. Several makers are involved in developing this film. The models are real people who run into real social issues in their lives. We want to celebrate the power of this collective of beautiful people and collaborations through this fashion film.