This project is now archived and was part of DDW23
This project is part of
Dutch Design Awards 2023
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Simone Post
Simone Post designed two shop windows for the French fashion house Hermès for their most prominent store in
Ginza, Tokyo. Using a playful dreamworld of colourful candy, the designer gave shape to the Hermès theme for
2022: Living in Lightness. Simone placed ten-metre-long cables of yellow and pink marshmallow in a different
context, by twisting and weaving them like textile threads. The resulting rugs, furniture, curtains, window frames
and plants were all made from candy. The sixteen mini shop windows became miniature worlds, with tiny mirrors
and plates: a nod to Alice in Wonderland. Simone Post created a fantastic world, magical and enticing.
